Of course its low price plays a role but the Osram Smart Plug is by far the best-selling Hue-compatible product, there is little doubt about that. After looking at the matter long enough, Signify now offers its own solution: the Philips Hue Smart Plug.
The smart plug with ZigBee and Bluetooth can now be ordered for 29.99 Euro and is available in most European countries, with the exception of Italy and Switzerland. Here the Smart Plug is not available for the time being.
Unfortunately, I haven't been able to test the Philips Hue Smart Plug in my installation yet, but at a press event two weeks ago I was able to get a first glimpse. Of course, I don't want to withhold the corresponding video from you, especially since you can also get a size comparison with the sockets from Osram and Innr there.
The Philips Hue Smart Plug should be in a similar price range as the Innr SP 120 in the long run, but unfortunately it's not quite as compact, especially the depth of the plug is significantly larger. With the matt white case, I also find the Signify solution very aesthetic.
The maximum power is 2,300 watts. In addition to the various voice assistants, the Smart Plug should also be compatible with HomeKit and the Hue app. The socket can also be controlled by a small button. The current status (on/off) is indicated in green or red by a small LED hidden in the housing.
I hope to get another Smart Plug for a detailed test in the course of the week, so that I can provide detailed impressions in the weeks to come.