The new SpatialAware feature has been available in the Hue app since Tuesday. When used with the Hue Bridge Pro, lights in a room can be scanned to determine their positions, thereby optimizing the display of scenes. And in practice, this actually seems to achieve the desired effect, at least according to your initial experiences.
Initial feedback on SpatialAware: Unfortunately, this detail is still missing Only in rooms, not in zones
Only in rooms, not in zones