Brand new light bulbs and accessories are normally connected to the Philips Hue Bridge without any problems. Even with the serial number, you can usually succeed quickly. In addition, my recommendation is an absolute safe bet: quickly reset the light to be added using a dimmer switch. In addition to all these options, there is now another way, which is now the first option in the Philips Hue app: Setting up with a QR code.
Now simply pair lamps and accessories using a QR code New function in the Philips Hue app
New function in the Philips Hue app