Later this week, Philips Hue will unveil its first smart home cameras, marking its first attempt at a whole new product category. And this despite the fact that the market is already more than saturated. Right off the bat, I can think of numerous manufacturers that already offer smart home cameras.
How about Arlo, Bosch, Eufy, Netatmo, Google, Eve or Ring? All these brands – and certainly many more – have already made a name for themselves in recent years. Why exactly is Philips Hue now venturing this step and wants to take on competitors that already have years of experience with cameras?
Smart home newcomers in focus
First of all, the technology nerds have to be left out of the equation. Those who already have a smart home system with various components in use at home, possibly even with a powerful hub such as Home Assistant, will pick out exactly the model that best meets their own requirements from the wide range of smart home cameras.
It is much more about the users who have so far relied exclusively or almost exclusively on Philips Hue and use no or only a few other smart home devices. It is precisely this group that Philips Hue wants to give the opportunity to discover new options around their own Smart Home with the new cameras. With cameras that are simply integrated into the already used app.
In doing so, Philips Hue will benefit from the enormous reach that they have been able to build up over the past ten years. Unfortunately, I could not find out any concrete figures on how many active users Philips Hue currently has, but we are certainly in the seven or even eight-digit range here. The Android app alone has been downloaded more than 5 million times.
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