Soon the Philips Hue wall switch module will be available in stores. Although “in stores” is perhaps not quite the right expression, because as already announced, the new accessory will initially be sold exclusively directly at Philips Hue. In Germany and also in other European countries, the wall switch module will only be sold by other retailers in about three months, starting in calendar week 19.
Incidentally, this is not the first time that a product from Philips Hue is sold exclusively only in one store. In the recent past, this was mainly the case with entertainment products. The HDMI Sync Box and the Gradient Lightstrip were initially sold in Germany only in the Philips Hue store and at MediaMarkt and Saturn.In the meantime, however, both products may also be offered by other retailers.
Unfortunately, things look different for a small Hue accessory: The Philips Hue Smart Button, which was launched a year and a half ago, is still sold exclusively by Amazon. And in Germany, unfortunately, not at the recommended retail price of 19.99 euros, but currently 29.40 euros. This is absolutely incomprehensible, especially since Amazon sells the smart button in Spain, France or Italy at the suggested price or even slightly cheaper.
By the way, these exclusive placements are not new. Already at the launch of Philips Hue in the fall of 2012, the starter set was exclusively offered for sale in the Apple Store. And the following new releases, which were the first Lightstrip and the Bloom mood light, were also sold exclusively by Apple in the following year.