At the beginning of July, Signify, the manufacturer of Philips Hue, announced its partnership with the Mercedes Formula 1 team. At least in sporting terms, things have been going more than brilliantly since then, with two victories after a long dry spell. But what exactly does Signify want to achieve with the partnership?
Signify provides further details on Formula 1 sponsorship Company name to be strengthened
Company name to be strengthened