Hueblog:

Signify provides further details on Formula 1 sponsorship Company name to be strengthened

Company name to be strengthened

At the beginning of July, Signify, the manufacturer of Philips Hue, announced its partnership with the Mercedes Formula 1 team. At least in sporting terms, things have been going more than brilliantly since then, with two victories after a long dry spell. But what exactly does Signify want to achieve with the partnership?

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Hueblog:

Hue light scene gallery: New Race Day scenes available Matching the Formula 1 engagement

Matching the Formula 1 engagement

You’ve already heard about it: Signify, the manufacturer of Philips Hue, has joined the Mercedes Formula 1 team as a sponsor. The first race weekend in Silverstone went straight to plan: after a long dry spell, Lewis Hamilton took his first win in over two years at his home race of all places.

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Hueblog:

Hue manufacturer becomes Formula 1 sponsor Cooperation between Signify and Mercedes-AMG

Cooperation between Signify and Mercedes-AMG

What is Signify, the manufacturer of Philips Hue, actually doing with all our money? We keep asking ourselves this (not entirely serious) question when it comes to prices. Today I have the answer for you: you become a sponsor of a Formula 1 team. Okay, it wasn’t enough to become the main sponsor, but such a co-operation won’t be completely free either.

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