Since July 2024, Signify, the manufacturer of Philips Hue, has been sponsoring the Mercedes team in Formula 1. This isn’t its only involvement in the premier class, as Signify lighting is even used during the night races on the street circuits in Las Vegas and Singapore—though without smart Hue features. Until now, only the Signify logo was visible on the Mercedes race cars.
At the beginning of July, Signify, the manufacturer of Philips Hue, announced its partnership with the Mercedes Formula 1 team. At least in sporting terms, things have been going more than brilliantly since then, with two victories after a long dry spell. But what exactly does Signify want to achieve with the partnership?
You’ve already heard about it: Signify, the manufacturer of Philips Hue, has joined the Mercedes Formula 1 team as a sponsor. The first race weekend in Silverstone went straight to plan: after a long dry spell, Lewis Hamilton took his first win in over two years at his home race of all places.
What is Signify, the manufacturer of Philips Hue, actually doing with all our money? We keep asking ourselves this (not entirely serious) question when it comes to prices. Today I have the answer for you: you become a sponsor of a Formula 1 team. Okay, it wasn’t enough to become the main sponsor, but such a co-operation won’t be completely free either.
Fabian