Hueblog:

Hue AI Assistant to launch worldwide at the end of August So far only available in Benelux

So far only available in Benelux

As part of the announcement of the new Philips Hue Play Wall Washer, the manufacturer of our favorite lighting system has also shared new information about the Hue AI Assistant. The new tool is already available in Belgium, Luxembourg, and the Netherlands. At the end of August, the AI Assistant will be rolled out globally – though still only in English.

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Hueblog:

Hue AI Assistant officially rolling out Currently only available in Benelux

Currently only available in Benelux

Last October, I was able to announce that Philips Hue was working on AI-generated scenes for its lighting system. The feature was officially announced in early 2025, and at least the icon has already appeared in the Hue app. Now the official rollout is beginning, albeit with some limitations. “Earlier this week, we started an initial rollout of the Hue AI assistant to our English-speaking users in the Benelux”, explains Hue inventor George Yianni.

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