Philips Hue isn’t doing a very good job of keeping its new products under wraps this year either—products that are expected to be unveiled in early September at IFA in Berlin. Following the new Festavia string lights and outdoor wall lights, today I can show you a new camera for Hue Sync. It will likely be called “Screen Sync” and was briefly visible during a multi-hour online presentation.
The new Hue gadget attaches to the top edge of a TV or monitor and uses a camera to capture the screen’s content. This content is analyzed, and the data is processed to send light signals to Hue lights in the set-up entertainment area. This extends the colors of the TV image to the Hue lighting.
In addition to the Philips Hue Play HDMI Sync Box and the Philips Hue Sync TV app for supported Samsung and LG TVs, the Screen Sync camera would be the third option for synchronizing the TV picture. This camera technology has a key advantage as well as a key disadvantage. Unlike the Sync Box, users aren’t reliant on external HDMI sources but can also “tap into” the TV’s internal signals. Visually, a camera mounted on top of the TV isn’t exactly a thing of beauty, of course.

Competitors have been offering sync cameras for some time now
The idea of a camera on top of the TV is certainly not new. Other manufacturers have already chosen this relatively simple approach in the past, including Nanoleaf and Govee. Govee’s top model is the Govee TV Backlight 3 Pro with a triple HDR camera, which you can get—including light strips—for around 200 euros.
According to the first images, the Philips Hue TV camera will feature only a single lens. Typically, such a camera is equipped with fisheye technology to capture the entire screen area. I’m already curious to see how well this will work in practice.
I can’t understand how we don’t have the ability to start syncing by the hue switch…
The Govee one I have is terrible, hopefully this will be better as I’d prefer a Hue backlight anyway since its 90% of my house.
Dont think camera tech can be as good as hdmi capture. But this fits with 2026 version of hue; cheaper products with inferior tech.
Maybe focus on a backup feature instead of this nonsense. You can even make it cloud only so everyone pays money for the backup. Win win!!
Ugh, let them focus on the lightstrip itself instead of this crap.
The strip from Fancyleds looks/acts imo way better than Hue.
I really don’t understand why they can’t or won’t make it work on the most widely spread smart TV platform, Android/Google TV? I definitely don’t want anything hanging on the top of my TV.