What is Signify, the manufacturer of Philips Hue, actually doing with all our money? We keep asking ourselves this (not entirely serious) question when it comes to prices. Today I have the answer for you: you become a sponsor of a Formula 1 team. Okay, it wasn’t enough to become the main sponsor, but such a co-operation won’t be completely free either.
Hue manufacturer becomes Formula 1 sponsor Cooperation between Signify and Mercedes-AMG
Cooperation between Signify and Mercedes-AMG