This function has been included in Hue Labs for some time now, and will soon also be found in the automations of the Hue app: Mimic Presence. The presence simulation is supposed to increase the security of your home when you are not at home. In any case, security is a topic that Philips Hue will probably deal with even more intensively this year.
Mimic Presence: How the new automation will work in the Hue app As if someone were at home...
As if someone were at home...